The French company Peugeot has decided to present the new model 408, which will replace the current 407, not well at home in faraway China. This move, however, it is not accidental but was part of the offensive brand of the largest automobile market in the world. The presentation of the Peugeot 408 in Beijing attended a private company’s general manager Jean-Marc Gal, the event was covered by nearly 300 Chinese journalists. The segment of the 408 sedan is the largest in China, occupying 45% of the total market, so that by Peugeot gamble so much on this model to increase repeat sales in the country. In 2009 the French company sold 44% more cars than the previous year. Peugeot 408 is designed by the company’s design teams in Europe and China as they were intended to both car modernism embodies the brand, ensuring maximum safety and offers unprecedented interior space. For the moment no further details are known about 408, or when we will see the car in Europe, he is expected to make a debut on the Old Continent after little more than a month, the exhibition in Geneva.
(more…)